decathlon / hydrobike
Client
Service
Sector
Year
outercraft for décathlon
Industrial Design
sport
2023
Looking for a new experience and for always more accassebility for people to enjoy the water. Décathlon came to us with some insights and directions. Most of them were focus on the Hydrobike means,
how can we enhance the quest of exploration for people who are not comfortable with water ?
The HydroBike project is a proof of concept for the functionality economy. The goal is to offer an experience without requiring a purchase, thus promoting price accessibility without compromising quality. Designed for rental, the Hydrobike is a value catalyst for rental ecosystems. This economic model directly influences the product design, which must meet the constraints of both the user and the professional: attractiveness, durability, repairability, and optimal storage.
